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  • De Maastrichter Maltezer — Branding & Packaging

    After 16 years, liquid gold will fill the pipes of City Brewery De Maastrichter Maltezer once again. The brewery launches their new corporate identity, made with love by Creneau International. We went by, had a taste and enjoyed the Maltezer beer and the lovely view.

    ‘Drink the Maltezer beer as an ode to the city of Mestreech, to city brewery De Ridder and to the good work of the Maltese Knights.Gezoondheid!’ (Cheers!) The response clearly demonstrates that the city of Maastricht is proud to have the city brewery reopened. And rightly so. City Brewery De Maastrichter Maltezer, that used to be called De Ridder (‘The Knight’) represents an important chapter in the area’s sparkling history.

    The city brewery is running at full steam again and the Maltezer beer is restored to its former glory. According to owners Tom de Lepper and Charles van Goch the relaunch needed to be paired with a new corporate identity, and that’s where Creneau International comes in. A new logo was created for City Brewery De Maastrichter Maltezer. The logo appears throughout the entire branding of the brewery. You’ll recognize it on the façade, on the beer mats, the glasses and more. The Maltezer beer will be poured from a new bottle designed by Creneau International as well.

    The logo is based on an old logo of city brewery De Ridder. However, the knight in the old logo had a bit of a militant attitude. Aiming to give the brand a friendlier look, the knight now strikes a more appealing pose. It better represents the activities of the Maltese knights as well. The Order of Malta actively supports medical care and assistance in disaster and conflict areas. The Maltese cross on the knight’s shield refers to this chivalric order.

    The typography on the beer bottle is based on Gothic calligraphic letters. This way we highlight the historic aspect, though in a way that is appealing to beer fanatics in the year 2018. Calligraphy requires a lot of craftsmanship, it’s an art in itself. Every single letter is put to paper with an incredible accuracy. We attribute the same kind of rigor and mastery to the beer that is brewed in De Maastrichter Maltezer.

    Feel like tasting a freshly tapped Maltezer yourself? Go on and hurry to the brewery, they have a wonderful brasserie – with a terrace along the Maas – where you can enjoy a large variety of beers. And while you’re there, bring a souvenir from the beer shop that is run in collaboration with the Hoppy Brothers.

    Designed at Creneau International — www.creneau.com 

    https://www.behance.net/gallery/70080603/De-Maastrichter-Maltezer

    Identity for Ubilex, a Brussels-based law firm focusing on the creative and innovative industries in Europe.
    Over the last 20 years, Ubilex has built a strong portfolio of talents and companies in media, entertainment and technology. Their national and international clients are players in the field of technology, music, film, sports, theater, fashion, design, games, visual arts and others.

    https://www.behance.net/gallery/66869301/Ubilex

    C&P — Branding

    C&P is one of Creneau International’s loyal furniture suppliers. They were in need of a new timeless corporate design that oozes a professional yet fresh identity. We went down to work!The letters C and P were reduced to the & sign. You can clearly recognise the C&P in the icon but the whole has a more solid and pure appearance than before. The ‘&’ reflects the broad range of products C&P has to offer.

    This is not your average furniture store. C&P realises all your projects in hospitality & leisure & corporate & healthcare & …The & also represents the partnership between C&P & its’ customers. They offer a truly personal approach. Making things to measure is their trademark. C&P offers custom fit solutions & great after-sales service & logistics & customized options & …

    You get our ‘&’-point? And the variety of applications doesn’t end here. The great range of options is echoed by the dynamic baseline as well. There is one basic slogan: Furniture & more. It is multi-applicable and can be adapted to suit the context: indoor & outdoor, chairs & tables, contract & project, etcetera. The variations are endless. As a result, the visual identity is very versatile, easily recognised, but it still has a fresh look!

    Designed at Creneau International — www.creneau.com

    https://www.behance.net/gallery/48509149/C-P


    Vulkan — Branding

    A new procedure that permits finishing any material with a real metal coating. Revolutionary they told us… Marc Heylen is an innovative craftsman that works with fire and metal. He came to us in need of a new name and a fiery brand identity to go with it.

    We kindly asked Vulkan, the God of fire, if we could borrow his name for this project. As long as our intentions were noble, the god was willing. The result is a branding design that captures Marc’s passion and the spark of his trade. 

    Designed at Creneau International — www.creneau.com

    https://www.behance.net/gallery/31684921/Vulkan